Utilities Marketing
Switch Minds. Win Customers. Power Growth.
For today’s utility customer, every pound matters – and switching suppliers has never been easier. Digital audio gives your brand a direct line into everyday listening moments, making sure you’re the first choice when it’s time to switch.
Talk to audioadpro about harnessing digital audio for your next campaign
Don’t just compete on price, compete on memory.
Utilities Industry Pixel-Tracked Campaigns Performance
audioadpro has helped utility companies activate data-led, bespoke digital audio campaigns that deliver real outcomes.
Define Your Bespoke Geo
audioadpro allows you to control campaign geography like never before. Whether the objective is to reach a 10km radius around a key area for uptake, engage high-intent areas within a city, or activate entire regions via custom-drawn polygons, audioadpro helps energy providers, broadband companies and utility brands reach exactly the right geographical footprint. Whether you’re drawing geo-targets from scratch or supplying postcode sectors, audioadpro builds and brings campaigns to life that deliver locally relevant, high-converting messaging in your own catchment area.
Speak to Exactly Who Matters
audioadpro can segment audiences based on homeownership status, financial information, family role, interests, and lifestyle – enabling precise messaging that speaks to each listener at the right time. This level of audience curation allows organisations to align their messaging with the correct buyers, influencers and homeowners, that suit their campaign goals.
Example utilities audience segments available at audioadpro…
See Who’s Listening and Who’s Switchng
audioadpro campaigns don’t just build awareness, they drive measurable action. Using audioadpixel, audioadpro’s tracking and attribution technology, you can gain full visibility into campaign performance.
From reach and unique web visits to offer page views and enquiry form fills, all metrics are consolidated into one single, intuitive report. This technology connects results directly from ad exposure across all publishers, including Spotify, Global, TuneIn, Sonos and hundreds more.
Utilities are entering a brand moment. With 3.21 million energy supplier switches in 2024 (a 38% YoY increase), customers are active, price-sensitive, and reachable (ElectraLink, 2025).
As switching becomes seamless and competition intensifies, utility suppliers need channels that influence real decisions. Digital audio delivers with clarity, creativity, and precision.
audioadpro generated over 1,443,864 targeted reach for utility companies in the past 12 months alone. With precise geo-targeting, bespoke audience segmentation, and audioadpixel tracking technology, audioadpro can connect your listens to real actions – whether that’s enquiring about broadband speed, submitting their postcode to obtain a quote, or requesting a call back.
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