Insights

Audiobooks have long been about storytelling and escape. However, they are now edging into the world of digital audio advertising. Inventory remains limited, but the...

Utilities are entering a brand moment. With 3.21 million energy supplier switches in 2024 (a 38% YoY increase), customers are active, price-sensitive, and reachable (ElectraLink,...

It’s that time again – you can almost hear the jingle bells, Mariah is defrosting, and headphones will soon be playing all the holiday hits....

Audio is a powerful and critical part of branding, though its power is often overlooked. With the scale and opportunity we’re witnessing evolve within the...

Audio is shaping how we live, work, and connect. From the surge of podcasts to the dominance of streaming giants like Spotify and YouTube, it’s...

In a fragmented digital world, finding media that delivers both connection and performance precision is increasingly rare. That’s why audioadpro’s combination of digital audio and...

Thanks to Get Carter Productions for welcoming our Co-Founder, Roger Cutsforth onto their podcast. In Part 2 of the Digital Audio Masterclass, they explore the...

Whether it’s tuning into a podcast while getting ready, streaming radio at work, exercising with a gym playlist, asking your smart speaker to play music...

In today’s auto market, timing and targeting are everything. Whether you’re launching new models, promoting finance offers, or increasing footfall to your dealership, connecting with...

The back-to-school season remains one of the most commercially crucial retail periods of the year. In 2023, Mintel estimated consumer spending on back-to-school items surpassed...

Ofcom’s latest report, Audio Listening in the UK 2025, paints a clear picture of today’s rapidly evolving audio landscape, highlighting the rise of streaming and...

With over 3.1 million students enrolled in UK further education and 3.03 million in UK higher education in the 2022/23 academic year (Gov.uk, Nov 24),...

Ever been handed one of those restaurant menus with way too many options? You spend ages scanning it, only to default to the same thing...

At audioadpro, we understand that the landscape of audio consumption is continually evolving. As we step firmly into Q2 of 2025, there’s no questioning that...

Any marketer will tell you about the funnel. Some may call it different things, but most versions have a top of the funnel, a middle...

Rewind to the early 1990s and radio listening was a much simpler affair. Listeners had a handful of choices: five BBC national stations, a local...