Whether it be CPTs (Cost Per Thousand) in linear radio or CPMs (Cost Per Mille) in digital audio, many buyers are fixated on them as...
Any marketer will tell you about the funnel. Some may call it different things, but most versions have a top of the funnel, a middle...
Rewind to the early 1990s and radio listening was a much simpler affair. Listeners had a handful of choices: five BBC national stations, a local...
