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NEWS & INSIGHTS

SMART THINKING,
SOUND IDEAS.

Insights, innovation, and impact – dive into industry trends, behind-the-scenes stories, and campaign highlights from the team shaping digital audio advertising at audioadpro.

Featured Story

Smarter Student Marketing with Digital Audio Advertising

With over 3.1 million students enrolled in UK further education and 3.03 million in UK higher education in the 2022/23 academic year (Gov.uk, Nov 24), there’s no denying that marketing in the education sector is competitive. Each academic cycle brings a new, digitally native audience, making it critical for marketers to adopt fast, targeted, and […]

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Catch up on the latest

The SMART Way to Do Digital Audio Advertising in 2025 

At audioadpro, we understand that the landscape of audio consumption is continually evolving. As we step firmly into Q2 of 2025, there’s no questioning that...

What Ofcom’s 2025 Report Means for Audio Advertising

Ofcom’s latest report, Audio Listening in the UK 2025, paints a clear picture of today’s rapidly evolving audio landscape, highlighting the rise of streaming and...

The audioadpro guide to digital audio advertising

Fact sheets and figures to simplify digital audio advertising, from audioadpro. As audiences continue to shift their attention across streaming channels, podcasts, mobile games and...

Why Less Really Is More in Digital Audio Advertising

Ever been handed one of those restaurant menus with way too many options? You spend ages scanning it, only to default to the same thing...

‘Level Up’ Your Campaigns with Mobile In-Game Audio Advertising

Much has been made of the huge growth in podcast and music streaming listener numbers, and rightly so – podcast listeners in the UK have...

Why Audio’s Having Its Main Character Moment – Our Key Takeaways From ‘The Speed of Sound’

Radiocentre’s latest report ‘The Speed of Sound’ – developed by research consultancy MTM – highlights something we see play out every day at audioadpro: digital...

Sell Before the Search: Why Building Brand Memory Matters

Any marketer will tell you about the funnel. Some may call it different things, but most versions have a top of the funnel, a middle...

Old Habits, New Platforms: What’s Really Changed in Audio 

Rewind to the early 1990s and radio listening was a much simpler affair. Listeners had a handful of choices: five BBC national stations, a local...

Campaign highlights

See how audioadpro turns strategy into sound success by showcasing real-world campaigns, standout results, and the brands connected through digital audio advertising.

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