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NEWS & INSIGHTS

SMART THINKING,
SOUND IDEAS.

Insights, innovation, and impact – dive into industry trends, behind-the-scenes stories, and campaign highlights from the team shaping digital audio advertising at audioadpro.

Featured Story

The audioadpro guide to digital audio advertising

Fact sheets and figures to simplify digital audio advertising, from audioadpro. As audiences continue to shift their attention across streaming channels, podcasts, mobile games and connected devices, digital audio has become one of the most powerful – and often misunderstood – channels in the modern media mix. audioadpro takes an audience-first approach. That means your […]

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Catch up on the latest

The SMART Way to Do Digital Audio Advertising in 2025 

At audioadpro, we understand that the landscape of audio consumption is continually evolving. As we step firmly into Q2 of 2025, there’s no questioning that...

Why Less Really Is More in Digital Audio Advertising

Ever been handed one of those restaurant menus with way too many options? You spend ages scanning it, only to default to the same thing...

Why Comparing CPT and CPM Isn’t Always a Fair Game in Audio Advertising 

Whether it be CPTs (Cost Per Thousand) in linear radio or CPMs (Cost Per Mille) in digital audio, many buyers are fixated on them as...

‘Level Up’ Your Campaigns with Mobile In-Game Audio Advertising

Much has been made of the huge growth in podcast and music streaming listener numbers, and rightly so – podcast listeners in the UK have...

Why Audio’s Having Its Main Character Moment – Our Key Takeaways From ‘The Speed of Sound’

Radiocentre’s latest report ‘The Speed of Sound’ – developed by research consultancy MTM – highlights something we see play out every day at audioadpro: digital...

Sell Before the Search: Why Building Brand Memory Matters

Any marketer will tell you about the funnel. Some may call it different things, but most versions have a top of the funnel, a middle...

Old Habits, New Platforms: What’s Really Changed in Audio 

Rewind to the early 1990s and radio listening was a much simpler affair. Listeners had a handful of choices: five BBC national stations, a local...

Campaign highlights

See how audioadpro turns strategy into sound success by showcasing real-world campaigns, standout results, and the brands connected through digital audio advertising.

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