NEWS & INSIGHTS

SMART THINKING,
SOUND IDEAS.

Insights, innovation, and impact – dive into industry trends, behind-the-scenes stories, and campaign highlights from the team shaping digital audio advertising at audioadpro.

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Featured Story

The SMART Way to Do Digital Audio Advertising in 2025 

At audioadpro, we understand that the landscape of audio consumption is continually evolving. As we step firmly into Q2 of 2025, there’s no questioning that digital and connected audio have become integral to daily life, offering advertisers unprecedented opportunities to connect with audiences in meaningful ways. By following the SMART framework, you can ensure your […]

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Catch up on the latest

Why Less Really Is More in Digital Audio Advertising

Ever been handed one of those restaurant menus with way too many options? You spend ages scanning it, only to default to the same thing...

Why Comparing CPT and CPM Isn’t Always a Fair Game in Audio Advertising 

Whether it be CPTs (Cost Per Thousand) in linear radio or CPMs (Cost Per Mille) in digital audio, many buyers are fixated on them as...

‘Level Up’ Your Campaigns with Mobile In-Game Audio Advertising

Much has been made of the huge growth in podcast and music streaming listener numbers, and rightly so – podcast listeners in the UK have...

Why Audio’s Having Its Main Character Moment – Our Key Takeaways From ‘The Speed of Sound’

Radiocentre’s latest report ‘The Speed of Sound’ – developed by research consultancy MTM – highlights something we see play out every day at audioadpro: digital...

Sell Before the Search: Why Building Brand Memory Matters

Any marketer will tell you about the funnel. Some may call it different things, but most versions have a top of the funner, a middle...

Old Habits, New Platforms: What’s Really Changed in Audio 

Rewind to the early 1990s and radio listening was a much simpler affair. Listeners had a handful of choices: five BBC national stations, a local...

Campaign highlights

See how audioadpro turns strategy into sound success by showcasing real-world campaigns, standout results, and the brands connected through digital audio advertising.

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Digital audio drives sales and footfall for major golf retailer
A top UK golf retailer partnered with audioadpro to boost sales and store visits. Targeted digital audio ads reached engaged golf fans, driving results across 81 nationwide stores.
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Financial services brand reaches future investors through audio
audioadpro helped a UK finance brand target high-value investors. Using data-led targeting, their campaign delivered audio ads to audiences seeking smart investment options.
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Holiday provider boosts bookings with digital audio
A leading holiday brand used audioadpro to reach active travellers. With smart targeting, they served relevant messages to 65,076 listeners planning their next outdoor escape.
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